Learn About BMW of Lafayette
As a proud member of the Moss Auto Group, BMW of Lafayette is dedicated to serving drivers throughout Louisiana with the highest level of customer care. Our journey began decades ago under the Moss BMW name, and today, our team stands ready to meet the needs of local driving enthusiasts who are searching for reputable luxury car dealers in Lafayette.
With a new name that reflects a deeper connection to our community, we remain committed to providing an experience befitting the iconic BMW brand. Plan your visit to our BMW dealership in Lafayette to get to know our friendly team!
The History of BMW of Lafayette
The legacy of BMW of Lafayette is rooted in family and a spirit of perseverance. The story began in 1979, when William (Billy-Jack) Moss launched Moss Motors and opened a Honda dealership. BMW was welcomed just a year later, marking the beginning of a longstanding relationship with the community and the brand, followed by the opening of a Mercedes-Benz dealership in 1981.
After Bill Moss's passing in 1989, his wife, Sharon Moss, faced a crossroads. In a difficult economy, she chose to honor Bill's vision and lead the business forward. Her determination helped the dealership thrive, ultimately becoming one ofLouisiana's top 20 dealerships.
In 2009, the team opened a new, state-of-the-art BMW facility as a testament to continued growth. The recent name change from Moss BMW to BMW of Lafayette represents a renewed commitment to the community we call home.
Even as the name evolves, our values remain the same -- local ownership, supporting community initiatives and treating every guest like family. We proudly continue a tradition of serving Louisiana BMW drivers and giving back to our beloved hometown.
Read More: Our New Location
Why Buy at BMW of Lafayette?
There are so many reasons why luxury car enthusiasts from all over Louisiana and beyond choose BMW of Lafayette. Some top reasons include:
- As part of the Moss Auto Group since 1979, we have decades of expertise and resources to lean on to better assist you.
- We have an award-winning team dedicated to caring for our customers and their vehicles.
- Ask about our complimentary maintenance offerings when you buy a new BMW from us.1
- Take advantage of our complimentary loaner cars and shuttle service for hassle-free BMW maintenance.1
Local BMW Dealership Near Me
New name. Same values -- contact BMW of Lafayette to speak with a member of our sales, finance or service team and see how we go above and beyond for our customers. While we changed our name, we still provide the same expertise and care you expect from a reputable dealership that's been in the business for decades. Visit our Louisiana Ram dealer today to get to know us!
Read More from Us: BMW Financing FAQs | Use Your Tax Refund | CPO vs. Used | New vs. Used
1See dealer for details.